FOR STR INVESTORS ABOUT TO FURNISH THEIR PROPERTY
The Hospitality Performance Blueprint
Launch your rental as a guest-magnet, not just another listing.
⚠️ Warning: May cause sudden clarity, immunity to impulse furniture purchases, and listings that quietly outperform the competition.
Strategic PDF Plan + 60-Minute Strategy Call with Estelle
Delivered in 2 weeks
Your All-in-One Rental Positioning Plan
Stop spending on furnitures before you have a strategy.
Get a researched plan for a listing that stands out from day one.
The Hospitality Performance Blueprint is designed for:
Future hosts with properties under construction or renovation that will need to be completely set up for rental.
Existing hosts who need guidance and a clear direction to elevate their current listing
You’ll walk away knowing exactly:
Who your ideal guest is and how to attract them
How to create a cohesive guest experience and brand that stands out in your market
What to spend money on first, what can wait, and what to skip entirely
What your project will realistically cost and the smartest way to execute it
WHY IT MATTERS:
Let's get real : "fine" is the most expensive word in short-term rental.
Your guests can find dozens of "fine" listings in your area. To command premium rates and attract the guests who actually pay them, your property needs to stand out. Every. Single. Photo.
The Hospitality Performance Blueprint exists because I've seen too many investors finish their renovation, rush to furnish, and end up with a property that blends in. They're relying on good taste and good luck, hoping every booking will be the kind that builds momentum.
THE SOLUTION
Your complete strategic foundation, delivered in 14 days.
The Hospitality Performance Blueprint is built around three strategic pillars.
Three things you need to know before you spend 1 euro on furniture, and that most investors skip.
PILLAR 1 - KNOW WHO YOUR PROPERTY IS FOR
Market & Competition Insights. A scan of comparable properties in your area, with the specific opportunities to stand out through concept, layout, amenities, and experience.
Ideal Guest Clarity. A target guest segment, what they value most, and practical recommendations to attract them and improve perceived value.
PILLAR 2 - KNOW WHAT YOUR PROPERTY NEEDS
Performance & Experience Audit (for existing listings) or Plans & Layout Review (for properties launching soon). Either way, we diagnose what's holding performance back, or what to fix before you spend.
Concept & Design Direction. A cohesive direction with style keywords, visual references, and practical design rules so every decision stays consistent and photo-ready.
PILLAR 3 - KNOW YOUR EXECUTION PATH
High-Impact Priorities. What to do first. What to do next. What can wait. The essentials, plus the value-adding features and "wow" moments that turn a stay into a 5-star review.
Budget Range & timeline. What this realistically costs, where to invest versus simplify, and the smartest way to get there based on your goals and timeline.
PLUS: A 60-minute strategy call with Estelle to review your Blueprint together, answer your questions, and confirm your next steps.
WHY NOW
Here's the deal:
Your property launches once.
You've already done the hard work. Finding the property. The due diligence. Closing. Renovations. All of that capital is already deployed.
Now there's a window. Every week your property sits unlaunched is a week of carrying costs with no return. And every week that passes moves you closer to peak season. Guests book months in advance. Late launches miss those bookings.
The earlier you start, the stronger you launch. If your property is mid-renovation, even better. The fewer decisions you've already committed to, the more we can shape together.
Your first listing photos drive bookings for the next year. Your early reviews set a trajectory that either lifts you or holds you back. Those are decisions worth getting right before furniture is purchased, before installs are scheduled, before launch dates are set.
Two weeks of strategy now. Years of stronger performance after.
⚠️ Warning: We take a limited number of projects each month.
If you want to secure your spot Book your Hospitality Performance Blueprint here.
STRATEGY FIRST. FURNITURE SECOND
Book your Hospitality Performance Blueprint
Receive within 2 weeks your Strategic PDF Plan & 60-Minute Strategy Call
Deducted from any package you move forward with.
We take a limited number of projects each month.
WHAT'S NEXT?
What happens after the Hospitality Performance Blueprint?
The Blueprint gives you the plan.
From there, you decide how to execute :
Run it yourself. Use the Blueprint as your roadmap and handle execution with your own team.
Remote Package. We design every detail. You handle the install with your own team.
Turnkey Package. We handle everything end-to-end, from concept to on-site installation.
Good to know: If you continue with a full package, the Blueprint cost is deducted from your investment.
CASE STUDY
What this looks like in practice.
Three investors. An eight-bedroom house in Chambly. Months of renovation behind them, kitchens installed, walls about to be painted.
And then they realized something.
They had a beautiful house. But they didn't have a rental.
No concept. No furniture. No equipment. No clarity on who the property was even for. And summer was six weeks away. Miss the high season and they'd lose the entire year.
That's when they reached out.
What the Blueprint surfaced:
An eight-bedroom house is a specific product. Not couples. Not solo travelers. Family reunions, multi-generational trips, milestone celebrations. Once we named that guest and mapped the competitive landscape, every decision became easier.
The Blueprint gave them the concept (rooted in the character of the house and its surroundings), the design direction (each bedroom got its own identity), the equipment priorities (a kitchen built for real family cooking, living rooms designed so 16 people could spread out without stepping over each other), and the execution path to get there in time.
The outcome:
They launched in time for the season. Five-star reviews from the very first stays. A few months later, the investors came back for their next property.
Want to see the full project and results? Visit our portfolio →
MEET ESTELLE
I built the Blueprint because I've seen what happens without it.
When I launched my first short-term rental, I got lucky. I hired someone with a marketing background instead of a traditional designer, and she made us answer one question before we made any decisions: who is this place actually for? That single question changed everything. We hit Superhost status, earned consistent five-star reviews, and outperformed the market.
Then I bought my second property and hired a traditional interior designer. The result was beautiful but generic. No scroll-stopping listing. No experience designed for a specific guest. No operational thinking. All of that was left to me.
Two projects, two clear lessons. First: defining your ideal guest is the single highest-leverage decision you can make. Second: traditional interior designers don't design rental-ready scroll-stopping properties.
What makes me different? I'm an Airbnb Superhost, a property investor, and a certified interior designer. I bring formal design training, hands-on STR operator experience, and ROI-focused thinking to every project.
The Blueprint is how all of that comes together for you, in 14 days.
The Blueprint brought real clarity to the project ★★★★★
Through it, we built a brand identity for the property, defined a signature guest experience, and landed on a design direction that genuinely sets it apart from the competition. From that strategic foundation through to the finest design details, everything is thought through and well documented. I'd recommend her without hesitation to anyone looking for a designer who is both deeply human and rigorously precise.
Eric
It brought ideas I wouldn't have thought of on my own
★★★★★
The proposal she delivered, on time without exception, went beyond what I asked for: it respected my brief while opening up possibilities I hadn't considered.
If you're looking for a designer who listens carefully, delivers with precision, and genuinely expands your vision, I'd encourage you to reach out.
Christine
YOUR PROPERTY LAUNCHES ONCE. MAKE IT COUNT
Book your Hospitality Performance Blueprint
Receive within 2 weeks your Strategic PDF Plan & 60-Minute Strategy Call
Deducted from any package you move forward with.
We take a limited number of projects each month.
What happens after you book?
1. You receive a confirmation email with next steps.
2. You fill in a short intake form, share links, photos, and plans if available.
3. We get to work and may get back to you with additionnal questions
4. Within 2 weeks, you receive a link to book the 60min strategy call to walk through the Hospitality Performance Blueprint and answer questions.
Not sure if this is right for you?
If after you purchase we review your project and it is clearly not a fit for the Hospitality Performance Blueprint, we will refund you in full.
If you have questions before booking, book a free 20-minute clarity call. We'll confirm fit, answer your questions, and recommend the best next step.
FAQ
Yes. It’s the fastest way to get clarity on the best strategy for your property and avoid expensive mistakes. For larger boutique hospitality projects, we can start with a proposal call to confirm the best approach.
That’s often the best time to start. The Hospitality Performance Blueprint becomes your roadmap for branding, layout, priorities, and purchases.
We design to improve perceived value, comfort, and listing conversion: key drivers of performance. Results vary by market, pricing, operations, and execution, but our process focuses on changes that have the highest likelihood of impacting guest experience and demand.
Yes. If you are already operating your listing, we prioritize what to keep, what to upgrade first, and what will actually change guest perception.
Yes. We build the plan around your budget range and recommend where to invest versus where to simplify without sacrificing perceived value.
If you're not sure what budget to allocate yet for a fully furnished, styled, photo-ready short-term rental, there is no one size fits all, but a helpful rule of thumb is roughly €150 to €200 per m². The final number depends on your market positioning, durability needs, local pricing, and how much you are keeping versus replacing.
To start, we need a short intake, photos or videos, and your goals (target guests, budget range, timeline). If you have plans or a listing link, even better. Your level of involvement is flexible. Some clients prefer quick approvals and decisions, others want a more collaborative process. We will align on expectations upfront.
Yes. The Hospitality Performance Blueprint and the Performance Remote Package can be delivered remotely for properties anywhere in the world. Turnkey execution is available in select regions. Reach out for more details!